5.1 Start anywhere...but do start.
Express and help articulate your vision, analyze your approach, offer ideas and options to help shift attitudes, values and behaviours.
Vision: The view of the future based on your company's specific goals and beliefs.
Goals: Articulate what is important and decide where values and efforts should be placed.
Words: Expressing, clarifying and analyzing the words to represent your organization’s influence on the world - socially conscious marketing.
Images: The presentation of the words and images to the public through communication design.
Demonstrate your responsibility.