2. Social Marketing assists to identify or improve social issues in environments.

The goal is to enable groups or organizations to build and sustain social accountability under public scrutiny.

Social Awareness
- raising awareness of social issues
- creating responsible promotional
- composing socially-conscious marketing
- promoting "clean" products

Organizational Essence
- increasing accountability
- articulating values
- improving corporate transparency
- ensuring clear governance

Environmental Sustainability
- sourcing clean suppliers
- waste reduction or recovery

Employee Relations
- supporting employee involvement
- supporting healthy lifestyle
- cultivating environments for learning
- improving safety
- building creativity opportunities
  into workplace
- fostering staff morale
- encouraging meaning and pride
  from work

Community Engagement
- fostering inclusion and relationships
- accessing under-served populations
- initiating quality relationships
- ensuring employees/customers/
  consumers are heard