3. Social Marketing can assist in obtaining these objectives:

Social Awareness
- heightening awareness of social issues
- creating responsible promotional campaigns
- composing socially-conscious marketing
- promoting "clean" products

Organizational Essence
- clearer corporate direction
- increased corporate conscience
- becoming a preferred workplace
- stable governance

Environmental Sustainability
- happier neighbours
- cleaner environment
- increased sustainability of earth

Employee Relations
- greater staff buy-in
- increasing commitment
- clearer intention
- more stimulating work environment
- reduced absenteeism
- more relaxed atmosphere

Community Engagement
- increased appreciation of product
  or service
- increased satisfaction
- better feedback
- increased two-way access