1. What is doing good versus being good?
2. What should be the goals?
3. What are the results?
4. Where can the soul of an organization be found?
Where do you start? 5.1 For For-Profit organizations... 5.2 For Non-Profit organizations...
What is it you want to make happen? 6.1 For For-Profit organizations... 6.2 For Non-Profit organizations...
What is the challenge you face? 7.1 For For-Profit organizations... 7.2 For Non-Profit organizations...
Social Awareness - heightening awareness of social issues - creating responsible promotional campaigns - composing socially-conscious marketing - promoting "clean" products
Organizational Essence - clearer corporate direction - increased corporate conscience - becoming a preferred workplace - stable governance
Environmental Sustainability - happier neighbours - cleaner environment - increased sustainability of earth
Employee Relations - greater staff buy-in - increasing commitment - clearer intention - more stimulating work environment - reduced absenteeism - more relaxed atmosphere
Community Engagement - increased appreciation of product or service - increased satisfaction - better feedback - increased two-way access